Before you put money into inventory, let the numbers tell you.
Mihakk analyzes your product before launch, giving you a clear picture of demand, margin after every cost, competition, and regulatory requirements in the Saudi and Gulf market. And at the end, we don't hand you a vague summary — we give you one clear decision: GO — MODIFY — or NO-GO.
You don't need to rely on gut feel or general market assumptions. Enter your product data and a supplier quote directly into Mihakk, and the engine analyzes the factors that actually determine its chances — the report appears on your dashboard right away, so you can decide before you commit inventory or capital.
Enter the product name, category, supplier price, expected selling price, and any shipping or sourcing details you have — right in your dashboard.
The moment you submit the form, the engine reviews demand, competition, margin, regulatory requirements, and the operational factors tied to the product.
The result appears immediately on an interactive dashboard — radar and bar charts, not just numbers, showing exactly where the opportunity is, where the risk is, and what needs to change. Click any chart to jump straight to the detail behind it.
Mihakk doesn't hand you a vague score or leave you guessing between dozens of numbers. You get one of three clear decisions.
This product has a good chance.
Demand is solid, margin holds up after real costs, and competition and regulatory requirements are within acceptable limits.
Result: start testing the product.
There's an opportunity here, but it needs adjustment.
The issue might be price, supplier cost, how you're selling it, demand volume, or another factor. We tell you exactly what needs to change before you start.
Result: adjust, then re-evaluate.
The numbers don't support this product as it stands.
Even accounting for likely fixes, the risk, weak margin, or limited demand make launching it a bad bet right now.
Result: save your money and time, and look for a better opportunity.
What the Commercial Viability Scorecard reviews before it gives you a decision — used when the product is in a category you already sell, with known competitors. The Market Opportunity Assessment (new categories) weighs a different set of factors — see Help for the full breakdown.
How much room is left after real costs?
Your selling price against your product cost, measured against the margin target you set — adjusted for your estimated return rate.
How crowded is this market?
How many direct competitors you're up against, nudged by how differentiated your product actually is.
Where does your price actually sit?
Whether your planned price falls within, below, or above the competitor price range you provide.
Can you afford to get a customer?
Your estimated cost to acquire a customer, measured against how much margin that customer's purchase actually leaves.
Does this fit what you already sell?
How well the product fits your existing customer base and product line.
Portable neck fan — is it worth entering this market?
| Factor | Finding | Score |
|---|---|---|
| Margin | 15.6% at a SAR 64 landed cost and SAR 79 retail — below the 30% target, even though the FOB quote looked fine | 12 / 30 |
| Competition | 8 direct sellers; low differentiation from the category leader | 7 / 20 |
| Price position | SAR 79 sits within the SAR 70–95 competitor range | 15 / 15 |
| Acquisition cost vs. margin | SAR 10 CAC against a SAR 11.84 margin per unit | 14 / 20 |
| Catalog fit | Fits the existing summer catalogue | 15 / 15 |
Margin is the weak factor — landed cost eats most of the retail price, even though the FOB quote looked fine. Competition is a secondary factor.
Option 1: negotiate the landed cost down by around 40% (64 → ~38 SAR) — pushes this to 87/100, a clear GO.
Option 2: reposition as a SAR 129 bundle instead — pushes this to 78/100, still a GO, but weaker than Option 1: the higher price clears the margin problem yet now sits above the competitor range, so price position takes the hit instead.
Not every product gets a "no." Sometimes the product has real potential — the price or the way it's sold is the actual problem, and the tool shows you the trade-off between fixes, not just that one exists.
Every report includes the score and verdict. For products where you want a fuller strategic picture — not just a number — add any combination of these before you reach the scoring form.
Strengths, weaknesses, opportunities and threats — rated for impact, then automatically cross-referenced into a TOWS matrix so you see actionable angles, not just a list.
Political, economic, social, technological, environmental and legal factors that could shape this launch — each one marked favorable, neutral or unfavorable.
How competitive this market really is — new entrants, supplier power, buyer power, substitutes, and rivalry, each rated by intensity.
All three are qualitative by design and shown as their own report sections — they sharpen your judgment alongside the score, not instead of it. Scorecard reports also include break-even units and months, calculated from your cost, price, and volume.
A decision before inventory is cheaper than a decision after the loss.
Before you buy hundreds of units, spend on ads, or commit to a supplier, you need to know: is there demand? Is the margin worth it? Does the competition allow it? And how much could getting it wrong actually cost you? Mihakk brings these factors together into one evaluation, so you see the full picture before you launch.
If you're a merchant, or thinking about bringing in a new product, Mihakk is built for you.
You have a new product and want to know if it's worth carrying.
You have a supplier quote and want to confirm the product is viable before ordering the quantity.
You want to add new products without relying on guesswork.
You have a product idea and want to test its chances before spending on inventory and marketing.
A clear report — not just numbers.
Got a product in mind? Don't buy the quantity first — evaluate it first. Enter the product details and your supplier's quote, and get a clear, instant report on your dashboard telling you: do you start, adjust, or save your money and walk away?
Evaluate your first product